Lovell Homes has become the first national homebuilder to adopt British Gypsum’s advanced drylining solutions – Gyproc Habito and Silent Floor – as standard on its homes at Heath Farm, Holt, North Norfolk. This adoption is in response to the Building Better Homes Report, commissioned by British Gypsum in 2016.
The Report, which draws on the insights of 600 homebuyers, highlights many of the positives associated with living in a new-build but also details a number of drawbacks associated with new-build properties including flimsy walls and noise transfer between floors; it’s these insights that have prompted a response from Lovell.
Justine Elliott, sales director at Lovell, said: “We have a strategic target of delivering over 5,000 open market homes across the UK in the next five years and that gives us a tremendous opportunity to redefine what ‘new-build’ stands for. The Report from British Gypsum is the first time any company has really investigated, in detail, consumer attitudes towards build quality and new-build – highlighting issues we can, and must, address if we are to improve the reputation of new-build in the UK.”
The innovations from British Gypsum, which are being used as standard on all house types at Lovell Homes’ Heath Farm development in Holt, are Gyproc Habito super-strength plasterboard and Silent Floor.
Sarah White, residential sector manager at British Gypsum, said: “We’re constantly developing new materials that put ‘lifestyle’ at the centre of our development programme and what the Building Better Homes Report clearly demonstrates is that consumer desire for more robust walls in the new-build space is very evident.
“For Lovell Homes, they have a clear desire and strategic ambition to change the perception of new-build, equally they recognise the importance of their brand at a local level and how, by creating a clear point of differentiation in build quality and going above the standard specification, they can influence buying decisions amongst consumers.”