100% recycled gypsum plasterboard VIVACycle™ launched by Siniat to improve construction circularity

Construction materials specialist Siniat is enabling architects, contractors and specifiers to meet circular economy goals with the launch of VIVACycle™ – a plasterboard made from 100% recycled gypsum.

VIVACycle™ offers the same performance as Siniat’s standard plasterboard yet is manufactured using 100% recycled gypsum, typically comprising 97% post-consumer waste and 3% pre-consumer waste, and paper facers composed of 96% recycled fibre.¹

VIVACycle™ is a practical solution to reducing waste, supporting moves to design and build in line with circular economy principles. It has been developed to support sustainable project goals, including BREEAM and Circular Economy Statements required by local development strategies such as the London Plan.

Andy Mudie, Head of Marketing for Siniat, said: “We are already committed to the integration of recycled materials in all our factories. Our plasterboard manufacturing process includes market-leading percentages of recycled post-consumer gypsum. Gypsum is completely recyclable and can be processed infinitely without losing quality.

“But this is not only the foundation of our transition to a more circular model. VIVACycle™ is part of a wider VIVA range of products and services, helping to scale reuse and lower carbon solutions across the built environment sector through the construction products marketplace.

“Collaboration and engagement with the supply chain is crucial for architects, contractors and specifiers who want to ensure material reuse is achieved in their projects. In bringing VIVACycle™ to the UK marketplace, Siniat is helping to advance the transition to a more sustainable, resilient and ultimately more profitable construction industry.”

The construction industry accounts for about 60% of waste in the UK and approximately 40% of waste sent to landfill. Key environmental objectives such as Net Zero targets and the Environmental Improvement Plan all work towards eliminating avoidable waste and increasing recycling rates.

Oliver Cripps, Head of Sustainability for Siniat, said: “Specifying VIVACycle™ is about more than choosing a product with 100% recycled gypsum content. It is about supporting the reduction of waste at source and preventing waste in reworking.

“VIVACycle™ transforms waste materials into a product that offers quality, performance and circular value. Better practice in reducing waste can be achieved when we work in collaboration and requires a behaviour change across the supply chain, from specification to materials provision and throughout the building phase.”

VIVACycle™ can be combined with the Siniat takeback service to provide even greater circular economy benefits. To discuss how VIVACycle™ supports the objectives of construction projects, contact Siniat’s expert team at https://www.siniat.co.uk/en-gb/contact-us/.

¹Recycled content declared in accordance with ISO 14021 – Self Declared Environmental Claims