Award-winning fit out firm DSP (Interiors) has transformed a 115,000 sq. ft warehouse in Wolverhampton into a state-of-the-art UK headquarters for Western International Group (WIG).
The Derby-based design and fit out firm was appointed to deliver the comprehensive two-storey interior development – transforming a blank canvas into a sophisticated premises tailored to the needs of the Dubai-based conglomerate.
WIG has a global presence across electronics, home appliances, fashion and retail. Its flagship brand, Geepas, sought a new home to support its growing operations.
Not only does the new HQ bring together staff from multiple sites into one central location, it is a versatile, multifunctional workspace designed to support the firm’s ongoing growth.
The facility includes a dedicated showroom, a stylish breakout area, a creative studio, a playroom, meeting rooms and a prayer room.
Luxurious finishes such as faceted curved glass partitions, feature carpets and luxury vinyl plank flooring have been used to create a seamless flow between areas, providing a balance of professionalism, comfort and functionality.
Louisa Priestley, DSP Interior’s managing director, said: “DSP Interiors was appointed to design and deliver a comprehensive two-storey fit-out covering 10,000 sq. ft of office space within the building.
“Acting as both principal designer and contractor, DSP worked closely with Western International from initial concept design and space planning through to full interior build and final delivery.
“Every detail was carefully considered to ensure the new headquarters reflected both the scale of Western International’s operations and its ambitions for the future.”
Since opening its first UK operations in 2018, WIG – the parent company behind brands such as Geepas, Royalford, Delcasa and Babyplus – has steadily grown its footprint across Britain.
The inclusion of a dedicated showroom also creates valuable opportunities for business-to-business engagement, allowing Western International to showcase its extensive product range in a purpose-built environment.
The finished result is a striking, high-end facility featuring a blend of contemporary design, innovative spatial planning and bespoke features throughout.
Suhail CV, Managing Director of WIG UK, said: “DSP Interiors were instrumental in turning our vision into reality, creating a headquarters that supports high performance and adapts to the demands of today’s market. Their proactive solutions and attention to detail made sure the end result was exactly what we needed. We’re thrilled with our new space.
“Our new Wolverhampton headquarters represents more than just additional office space; it reinforces our ongoing commitment to the UK, where we’ve been established since 2018. By investing in local talent and infrastructure, we’re supporting the regional economy and equipping our brands, including Geepas, with the creative facilities they need to thrive in today’s fast-paced market.”
