FIS member The Window Film Company has completed a printed glazing project at The Brunswick Centre in Bloomsbury, London, transforming vacant retail frontage with bespoke window graphics.
The project involved screening large areas of external glazing while maintaining a high-quality visual presence in the centre’s busy retail environment.
Following an initial site survey, The Window Film Company measured each pane of glass and supplied the dimensions to the centre’s designers. This allowed the artwork to be developed specifically for the glazing layout before being printed onto external-grade vinyl.
The finished graphics were then installed across the façade, creating a cohesive visual finish that incorporates branding, tenant references and leasing information.
A long-lasting vinyl was specified for the installation, designed to withstand external conditions while incorporating a specialist removable adhesive. This ensures the graphics can be removed cleanly once retail units are leased, allowing the glazing to be updated without damage.
The completed installation has transformed previously blank glazing into a striking visual feature along the pedestrian route, helping maintain an active and well-presented appearance across the centre.
More information about the project can be seen here:
