Circuland Platform

Innovation overview and development

Circuland offers an AI-powered platform that creates Digital Passports for construction products and assets, ensuring end-to-end traceability and secure data exchange throughout their lifecycle. By automating the creation of digital twins for materials and products, Circuland brings transparency, automation, and simplicity on the building level to complex calculations and reporting on carbon footprint, circularity, costs, safety, and regulatory compliance. This suite of tools positions Circuland at the forefront of next-generation construction data software, addressing the growing demand for Digital Passports, which are set to become a regulatory requirement across Europe under the upcoming EU Digital Product Passport policy.

The Circuland Platform offers four main functions:
a. Generation and Maintenance of Products Passports
b. Generation and Life Cycle Update of Buildings Passport
c. Access to Materials Stock Database
d. Data-based Marketplace for used resources

Problem we solve
The construction industry is responsible for 40% of global emissions, 62% of the UK’s waste, and 50% of extracted materials. Reuse is one of the most effective ways to tackle these figures, yet it remains limited due to the lack of data about the materials that comprise our buildings. Key barriers include the absence of standardized data, poor interoperability between systems, and insufficient lifecycle traceability. These issues are further exacerbated by the industry’s complex supply chains and the bespoke nature of construction projects.

Circuland was created to address a need identified during a landmark project in the City of London. Anastasia Stella, Circuland’s co-founder and CEO, was tasked in her previous role as Sustainability Associate at Waterman with producing Materials Passports for the scheme. This revealed a significant gap—no tools or processes existed to support scalable, effective creation of Materials Passports.

To address this, Anastasia initiated discussions with key project stakeholders, such as engineers and contractors including Keltbray, Techrete, Bourne Group, and MACE. Through collaborative workshops, the existing information, workflows, and gaps in practice were identified. This process not only shaped the understanding of industry requirements but also provided the foundation for future innovation. She was also the key author of the Waterman Materials Passports Framework which was developed in partnership with the EU Horizon 2020 CIRCuIT project and BRE (Building Research Establishment).

Circuland was developed in parallel with all the above efforts to reflect the needs and input of key stakeholders. Additionally, design partnerships were established between Circuland and organizations such as MACE, GXN, Waterman, Kingspan, Allies and Morrison, and others, enabling iterative feedback to ensure the platform addressed diverse stakeholder requirements. Collaboration with industry leaders like GS1, the British Materials Federation (BMF), and academic institutions including UCL, Cardiff University, and Lancaster University further ensured alignment with best practices and industry-wide initiatives.

Anastasia is actively contributing to the development of EU standards for Circularity in Construction as project leader for the Building Passports standard. Her efforts focus on fostering integration and knowledge exchange among European stakeholders. This involvement not only strengthens Circuland’s alignment with emerging regulations but also reinforces its position as a transformative tool for driving circularity and sustainability across the construction sector.

Measurable commercial results
Circuland has demonstrated measurable commercial success through its innovative approach to Materials Passports and circularity in construction. Key results include:

Client Acquisition and Revenue Generation:
Circuland has secured high-profile clients, including leading contractors, developers, and sustainability-focused organizations. Key examples include:

Edenica Project: Partnered with Waterman, Mace, and YardNine to implement Materials Passports, driving visibility and generating further client interest.

JLL EMEA Headquarters: Selected as the service provider for Materials Passports in JLL’s new EMEA Headquarters fit-out project at 1 Broadgate Street, a British Land base build.

Additional Projects: Circuland has been chosen to deliver Materials Passports for various projects, including school extensions and commercial buildings.

Market Positioning:
The successful completion of Circuland’s pre-seed funding round, raising €750k, reflects strong investor confidence in the platform’s commercial potential. These funds provide a runway of 18 months, allowing Circuland to scale its operations and capture market share.

Time and Cost Savings for Clients:
By automating and simplifying the process of creating Materials Passports, Circuland delivers measurable efficiency gains for its users:
– Significant reductions in the time required for data collation and validation.
– Cost savings through streamlined workflows and improved collaboration across project stakeholders.
How Circuland Improves Processes:

Standardization of Data Collection:
Circuland introduces a standardised approach to collecting & communicating product data using machine-readable formats and terminology. This ensures data can be easily transferred and integrated with other systems. Additionally, AI-powered tools support data collection and verification, reducing manual input and ensuring accuracy.

Data Interoperability Through API Integration:
Circuland enables data interoperability through API integrations with various systems, such as BIM, O&M platforms, facility management software, and refurbishment evaluation programs. This enables seamless data flow across project stages, avoiding duplication and enhancing collaboration among stakeholders.

Life Cycle Data Transfer:
Circuland eliminates fragmentation by facilitating smooth data transfer across the building’s lifecycle—from design to construction, operation, and eventual reuse. Digital Passports provide a structured record of design, manufacturing, construction, maintenance, and end-of-life phases, allowing information to be updated over time and transferred to new buildings for secondary use while retaining a history of the original.

Physical Link Through Tags:
Digital Passports can be directly linked to physical elements via QR codes or other tags. Users can identify and access detailed information about any element in a project simply by selecting it in the model or scanning the tag on-site.

Integration with Marketplace and Deconstruction Strategies:
Circuland empowers contractors, developers, and designers to identify available resources within their portfolio and forecast when they will be accessible. This capability facilitates efficient resource match-making, either within their own projects or through their network of partners. The platform also integrates detailed deconstruction strategies, which includes deconstruction methodologies, timelines, cost estimates, and storage requirements. This streamlines the creation of Employer’s Requirements for deconstruction contractors, making resource recovery more efficient and enabling circular construction practices.

AI Integration for Enhanced Usability:
Circuland is working on advanced AI features, including the ability to “chat with the building.” Users will be able to ask questions and receive responses and/or files in their desired format, enabling fast, precise access to building data and tailored outputs for specific use cases.

By addressing key industry pain points, such as data fragmentation, lack of standardisation, and inefficient workflows, Circuland revolutionizes the way Materials Passports are created, managed, and utilized, driving circularity and sustainability in construction.
How Circuland Influences the Specification:
Informed Material and Product Selection:
Circuland provides standardized, detailed information on materials and products, covering critical factors such as carbon footprint, circularity, health, fire safety, technical properties, and cost. This data is presented in a way that allows users to easily compare options, enabling more informed, sustainable, and cost-effective decision-making.

Real-Time Building-Level Data:
By selecting specific construction products, users can instantly see how these choices impact the overall performance of the building, including metrics such as carbon footprint and circularity. This real-time feedback helps ensure that specifications align with project performance goals and regulatory requirements.

Compliance with Certification Schemes:
Circuland is developing features to demonstrate how product specifications influence performance against certification schemes such as BREEAM, WELL, and LEED. This integration will enable users to optimize their specifications to meet certification targets, streamlining the compliance process.

Specification of Reused Elements:
Circuland supports the standardization of how available resources are recorded, making it easier to specify reused materials. By integrating this information into the specification process, Circuland helps maximize the use of reclaimed materials, reducing waste and supporting circular construction practices.

Enhanced Collaboration Across Stakeholders:
Circuland facilitates collaboration among specifiers, designers, contractors, and manufacturers by providing a shared platform with real-time access to project data. This ensures specifications are practical, implementable, and align with on-site capabilities and supplier constraints.

Integration with Digital Tools and Marketplaces:
Through API integrations, Circuland enables specifiers to access real-time data from BIM models, O&M systems, and resource marketplaces. This ensures the specification reflects available resources and facilitates internal or external match-making for reclaimed materials.

By providing accessible, actionable data and integrating compliance tools, Circuland transforms the specification process into a more efficient, sustainable, and performance-driven workflow, enabling users to achieve their design, environmental, and financial objectives with confidence.
Eco-innovation is at the core of Circuland’s mission. Our approach focuses on integrating sustainability into every aspect of the platform’s design and functionality. By embedding circularity principles and lifecycle thinking into our internal systems, we ensure that the tools and data we provide actively promote environmental responsibility.

From leveraging AI to streamline sustainable decision-making to creating systems that enable the reuse and repurposing of materials across portfolios, Circuland’s internal processes are designed to drive measurable environmental impact. This commitment ensures that eco-innovation is not just an outcome but an inherent part of how we operate and deliver value to the construction industry.