Barbour ABI has launched The Case for Marketing Investment in the Built Environment to understand if marketing is being given the funding, resources, and time it needs to meet the goals set.
Marketing isn’t just the connective tissue between teams; it’s the one discipline that acts as a strategic partner throughout an entire business. And Barbour ABI is looking for your input to dive deeper into understanding:
- Whether marketing teams are truly resourced to succeed
- How marketing investment impacts the industry’s biggest priorities: sustainability, net zero, digital transformation, and talent attraction
- Where change is needed for marketing to have a stronger voice and greater influence
Your insights will directly shape the evidence presented to the industry. Submit your response by Monday 22 September. channel=fis
For every fully completed response, we will be donating £1 to Barbour ABI’s chosen charity, The Amber Foundation (up to £500).
