Adaptavate, has partnered again with Overbury to trial its next‑generation wallboard alternative, Breathaboard, this time at Legal & General’s new headquarters in London.
The project marks a major milestone in confirming market demand and product readiness, with a leading institutional client (FTSE 100) and tier-one contractor supporting the deployment of the solution in a live fit‑out environment.
This latest trial builds on a growing pipeline of high-profile projects, including the UK Green Building Council, Unusual Rigging HQ, and 1 Triton Square. More than 100 projects have now registered interest, with demand already exceeding £19m through letters of intent and offtake agreements.
Installed exactly like conventional wallboard, Breathaboard enables adoption at scale without changes to construction practices—a key factor driving strong uptake across the industry.
Tom Robinson, founder and CEO at Adaptavate said: “These pilot projects are critical to help bring our products into mainstream construction. Support from organisations like Legal & General and Overbury, alongside strong demand through LOIs and offtake agreements, demonstrates clear market pull for Breathaboard. We are now focused on scaling our solution by securing production and commercial partnerships to meet that demand. The industry is ready to adopt low‑carbon and carbon-negative alternatives at scale.”
Mark Cook, Contracts Manager at Overbury said: “We’re excited to be facilitating the Breathaboard trial at L&G HQ in London, because it allows innovators like Adaptavate to gather data on their new product’s performance in real world conditions. This helps to pave the way for commercial success and broader adoption in fit out projects.”
Breathaboard is a bio-based wallboard designed to store carbon, reduce waste, and improve indoor environments. Developed as a drop-in alternative to one of the world’s most widely used building materials, with performance comparable to EN 520 standards, it offers a scalable solution to reducing waste and emissions in the construction industry.
